It was about two years ago that we created our first run of shirts. We had been honing the art of creating the preeminent pair of shorts and swim trunks and realized we were only getting half the body in on the party. So we set out to create that perfect weekend shirt. Not too loose, but with just enough room that you won't have to worry about putting on a couple o' LB's. A comfortable, relaxed fit that in no way, shape, or form could be taken for "business casual" attire. Since that first launch we've enhanced our fit, our fabric, and also expanded our assortment to include golf polos, crewneck sweatshirts, and tanks and tees. The fit on all of these products is better than ever and our fresh fall assortment is looking mighty fine, if we do say so ourselves. All this to say, if you haven't had a chance to take the plunge on one of these fine bits of haberdashery, give 'em a look. You'll be glad you did.
and engineered by the top Weekendologists to activate what we call in the industry “The Friday at 5pm effect”.
It's a technical term.